Widely regarded as one of the best social media apps, Instagram has become a very important part of many people, especially the younger generations, who use the platform on a daily basis to get to know the latest trends and stay associated with the accounts they follow. The app has seen many changes over the years, including changes in features and layout, making the users use the app in a variety of ways.
Most of the users on the platform strive to be successful on the platform, having a large audience who regularly interacts with the content posted and shares it with others. If you’re looking to gain a reasonable Instagram account growth, then be sure to look at all the tips and techniques that most successful users use.
The digital marketing trends in 2022 have evolved and with it the trends on social media, including Instagram. This is due to the shift in users’ tastes and interests, as well as the new features available on social media that the audience finds more engaging. This article will list the top 5 trends that you need to pay attention to on Instagram in 2022.
Reels
The reels feature has become very popular in 2022 since it now supports 60-second videos rather than just the 15 seconds that were available before. Reels are similar to TikTok where people typically post trendy dance videos and challenges that are popular in the market which attract a massive amount of interest from the audience. The feature has significantly improved this year, as there is also a reply feature available to them, which makes it more interactive for the users. Be sure to make use of reels.
Organic reach is unrealistic
Since the Instagram algorithm changes so radically, and regularly, it makes it very difficult to sustain a reasonable reach and referrals on your videos organically. According to reports, more than 40% of accounts now have to resort to a variety of inorganic means to achieve growth in their accounts. One of the most used methods is buying followers from a reputable and reliable source. Others rely on Facebook ads to promote their posts to get more reach in the market.
Story stickers
The stickers available on the stories help to make the content more interesting and interactive. One of the stickers that are most trending is the link stickers, which are now available to all users, even their personal accounts. Additionally, the add yours sticker is a popular new way to get the audience to engage with the story more, and link their photos to the stories.
Shopping
There is an increase in demand for products and e-commerce activity in general on the platform. The majority of the brands are also available on Instagram, showcasing their latest products, and sharing links to their websites for purchasing.
Influencer marketing
Influencer marketing is on the rise, with brands and businesses excessively associating and leveraging influencers to promote their activities. The app now has features that make it much easier to search and connect with influencers, encouraging partnerships between businesses and influencers.
These are the most trending activities on the app and are adopted by the majority of accounts in 2022.