What should you consider when developing your website content?


With many businesses creating website content, you need to be strategic with the kind of content you develop. At its best, your content should be interesting, appealing, and tactical. The path for creating content is clear – to gain traffic, boost SEO rankings, and increase leads. However, what should you consider when developing content for your website?

Whatever prompted you to create a website – whether for personal or business purpose, it is crucial to do it right. In this post, you will learn important things to consider when developing your website content. Without further ado, let us begin.

• Content Originality

The first thing to consider is the originality of your content and Google frowns at websites that copy other people’s content. Google punishes sites that update their websites with plagiarized content. Therefore, your content must content that element of originality.

• Develop actionable contents

People visit your website to get a solution to their problem. The best content provides the solution to this problem with a sense of how they can effectively apply it. Additionally, it gives a sense of assurance that the solution is trustworthy.

Remember, people use search engines to get the best solution. In the same vein, when they read an article, view a video, or read your blog post, the ultimate purpose is to get an answer. It is your job to provide the solution with relevant information.

• SEO Friendly Content

SEO content

Nowadays, search engine algorithms are improving consistently and if you don’t follow the trend, you will be left behind. You will struggle to index on search engines if you fail to label your content properly. Therefore, to get the best out of your website content, you have to equip yourself with what search engines want. Search engine optimization entails the creation of content with Meta description. Start today by creating SEO friendly content on your website.

• Diversifying your Content

To get your message across to your audience, you need the right word. Most times, when we talk about content, all that comes to the mind is written content. However, content exists in various formats such as video, audio, infographics, etc. You must understand the power of these different formats and implement them in your content. In so doing, you cover a whole lot of audience compared to using only written content.

• Create a Content Creation Plan

Most business owners lack a content creation plan. Although they have good intentions, however, after a week or two, they slowly fade in posting content on their website. Nevertheless, having a good content creation plan is paramount to guarantee that your efforts are strategic and sustainable.


Developing content for your website isn’t an easy task. The right content strategy will increase your page view and further enhance your ranking. Content is timeless; hence you need to give your website the best content it deserves. You must ensure your content contains an element of originality, useful, focused, high quality, clear, and compelling to your audience.

Finally, in developing your website content, you must know your business objectives, pick the right content format to use, and select the right team to carry out your plan efficiently.

What is SEO in Content Writing?


To understand what SEO is all about in content writing, you must first understand the concept of SEO. Search Engine Optimization popularly known as SEO involves the optimization of a website in such a way that users on the web find it easier to access the information. On the other hand, content refers to what you are reading now, the images you share, the videos you watch.

SEO in content writing is the optimization of various content (text, audio, video, and images) with the purpose of increasing your chances of attracting search engine traffic to a particular page or website. Although, this post is not a complete guide on SEO, however, you can get a quick, super refresher on optimizing your content.

Simple ways of Optimizing your Content

To create optimized content for whatever purpose, there are a few steps that can contribute to your content writing.

1. Perform Keyword Research

The foundation for any successful SEO strategy is centered on using the right keywords. With the right keywords, your ranking will rise whereas when wrongly chosen, it can be the end of everything. Keyword research is like a deathtrap – do it wrong, you will pay dearly for it. To avoid such, it is essential to:

• Shun high competitive keywords

• Use a reliable keyword research tool

• Focus on long-tail keywords

• Your topic should match your keyword

2. Update Meta Tags

At times, some people need spoon-feeding. Yes, even Google acts like a baby when it comes to content. To do that correctly, you need to provide relevant information about your content. Providing a Meta tag is like telling Google you have everything it needs. Importantly, your keyword must be part of your page titles, headings, and Meta descriptions.

3. Share your content

It does not stop by getting the right keywords and updating your Meta tags. You have to share your content to increase visibility. Today, with a single click, we can share to various social networks.

Categories of SEO Content

We can have the following SEO contents:

Blog Posts: With a blog, you can create frequent SEO content on your website. Unlike other content, blog posts are more engaging while attracting more links. The best way of building authority for your page is by using blog posts.

Articles: Think interview, news article, or feature piece. Most times, you will find these in online magazines or newspapers.

Videos: Generally, we have fewer websites with video content; hence, it is easier to rank higher when compared to articles. However, this will depend on the kind of business you run and the audience you want to reach.

Developing an SEO in Content Writing

Peradventure, you have been generating content without a positive impact. It is time to re-strategize. The first point of call is to define your SEO goal. Nobody ever hit a target without aiming first. Therefore, make a list of what you want to achieve with your content or website.

Secondly, consider your audience. With the right analytics and survey software, you can get a detailed picture of your client or visitor. Then consider the type of information such an audience wants. Furthermore, create an editorial calendar to schedule when you need to publish new content. Finally, always analyze and reassess your strategies – find out what works and does not. Then improve on those that work when you build your authority.