What Does A Web Designer Do?

Web Designer

The web designer is the one who is creative and theoretically inclined, and use both of these attributes to redesign and build websites. This makes it artistically appealing to the users. The web design is a relatively new industry, that has been formed with the introduction of the internet, hence gaining popularity mostly in the past 10-15 years. Many people depend on the web because of communications, shopping, information, and social life, among others. The demand for web designers in recent times has grown rapidly it is been considered as the best relation to future growth and job prospects. The Web Designer can do a lot and here are some of them.

plan site

The main job of the web designer is to design the web pages. Actually, there is much to consider when it comes to the design of the website which cannot be perceived immediately when looking at the webpage for your first time. The aesthetic aspect is the important one while choosing the right colors, layout, images, and font creates the entire formation of the website. If the web designer, for instance, aims to create the website which will hold the attention of the children, he/she has to use easy-to-read font and bright colors, with many images and less text. This could make it attractive, easy to understand, and fun. The structure and layout are supposed to be easy to follow with many pages having few clicks which are deep in the website to make access to information easy. Contrarily, the professional website which is aiming the physicians is supposed to convey different types of images but has to be easy to read and the information should be organized in the format which is easy to get.

Another job of the web designer is to create web pages and post them on the internet. The web designers know some of the computer programming languages that are efficient when designing the software. They also have to know how to design the page, understand HTML, and also know the way of creating web applications. All these items are very essential when creating the visually functional and appealing site.

The web designer works to develop the website which handles everything that is required by the client, but at the same time represents the business style preference and client personal. Web pages may require much of the art. They are the representation of the persons’ ideas or thoughts. The web designer is supposed to understand how to work using sound media and videos to add a unique touch to a site.

The web designer can be taught in web design classes.  The students can be taught physically or they can watch the recorded web design classes on the internet. These classes can be accessed locally or online, and they can vary according to training – creating web application classes, the software design classes, how to create, alter and manipulate images classes and so on. No matter if it is online courses, at-home learning through books, or in the classroom, it will benefit the learners who want the knowledge of the web design.

How Do I Optimize My Website for Google?

google

It’s 2020 but instead of jetpacks, flying cars or decent cable TV programming, we have the internet. A huge part of the business side of the internet is SEO or Search Engine Optimization. SEO is the practice of getting your website, video or image to the top of search engine results, usually google but not always. Theoretically, you can SEO for any search engine but business usually wants to SEO for google because that is by far the largest portion of the market. Let’s talk about optimizing your website for google!

The Right Keywords

Keywords are one of the building blocks of SEO. You would think you want to use the keywords that have the most traffic. In October 2019 one of the highest search terms was “Brooke Nevils” so we will use that as an example. The first rule, don’t use keywords that are not relevant to your site. If you have a gaming centered website don’t use the keyword, Brooke Nevils, because if you lie the internet has a way of punishing you afterward. If you do run an entertainment website it still might not be the best idea to use that keyword because it will be so contested. What you want to do is find a keyword that is less contested and dominate that market. Example – green milk is a keyword almost no one is optimizing for. If you purposefully optimize for green milk you can dominate that keyword and gain traffic from anyone searching green milk.

Keep Your Website Updated

Website Updated

Google tends to not show dead websites on the first or even second page unless you search specifically for them. This means you need to keep your website updated in order to stay on top, even if you have all your keywords optimized if you leave your website for an extended period of time you will drop in search rankings and that will likely hurt your audience numbers

Use Similar Websites to Your Advantage

It might seem like you are feeding the competition but in fact, it’s a win-win situation, if you are able to backlink to other websites your search rankings will actually increase – as long as that site is also optimizing for the search engine. The reason this works is that the longer you spend on the internet, using google or whatever another search engine, the more ads they can show to you and then the more money the company makes from a user. Linking to a similar website will help your overall audience reach as well because it gets your viewers to interact with the webpage, a crucial statistic when looking at growth and overall use on a month to month basis.

Encourage Sharing

This is probably the hardest step of them all. Encouraging sharing can be as simple as putting a twitter link at the bottom of your blog post, it can also take the form of a call to action at some point on the page. This video is an excellent explanation of CTA’s. Having users share themselves is a lot harder, however. This will grow steadily with time, but starting out don’t forget to tell your friends and family to share your website, it is the only way you will be able to reach some.

Other Research

This is only the starting point google optimization is a fine art, there are hundreds of books, magazines, and websites that take a deep dive into SEO. My favorite book on the subject is Zero to One Million Followers it is an insanely cheap investment that will put you on the perfect track for google optimization. If you want a more library-style resource on SEO.

ahrefs

Ahrefs is a company that is helping you get your web presence up to snuff and they have a ton of free and paid resources for you to dive into.