SEO | Content Cloud

What should you consider when developing your website content?

January 13, 2020January 13, 2020 by Brad Byrd

With many businesses creating website content, you need to be strategic with the kind of content you develop. At its best, your content should be interesting, appealing, and tactical. The path for creating content is clear – to gain traffic, boost SEO rankings, and increase leads. However, what should you consider when developing content for your website?

Whatever prompted you to create a website – whether for personal or business purpose, it is crucial to do it right. In this post, you will learn important things to consider when developing your website content. Without further ado, let us begin.

• Content Originality

The first thing to consider is the originality of your content and Google frowns at websites that copy other people’s content. Google punishes sites that update their websites with plagiarized content. Therefore, your content must content that element of originality.

• Develop actionable contents

People visit your website to get a solution to their problem. The best content provides the solution to this problem with a sense of how they can effectively apply it. Additionally, it gives a sense of assurance that the solution is trustworthy.

Remember, people use search engines to get the best solution. In the same vein, when they read an article, view a video, or read your blog post, the ultimate purpose is to get an answer. It is your job to provide the solution with relevant information.

• SEO Friendly Content

Nowadays, search engine algorithms are improving consistently and if you don’t follow the trend, you will be left behind. You will struggle to index on search engines if you fail to label your content properly. Therefore, to get the best out of your website content, you have to equip yourself with what search engines want. Search engine optimization entails the creation of content with Meta description. Start today by creating SEO friendly content on your website.

• Diversifying your Content

To get your message across to your audience, you need the right word. Most times, when we talk about content, all that comes to the mind is written content. However, content exists in various formats such as video, audio, infographics, etc. You must understand the power of these different formats and implement them in your content. In so doing, you cover a whole lot of audience compared to using only written content.

• Create a Content Creation Plan

Most business owners lack a content creation plan. Although they have good intentions, however, after a week or two, they slowly fade in posting content on their website. Nevertheless, having a good content creation plan is paramount to guarantee that your efforts are strategic and sustainable.

Conclusion

Developing content for your website isn’t an easy task. The right content strategy will increase your page view and further enhance your ranking. Content is timeless; hence you need to give your website the best content it deserves. You must ensure your content contains an element of originality, useful, focused, high quality, clear, and compelling to your audience.

Finally, in developing your website content, you must know your business objectives, pick the right content format to use, and select the right team to carry out your plan efficiently.

How Do I Optimize My Website for Google?

January 9, 2020January 9, 2020 by Brad Byrd

It’s 2020 but instead of jetpacks, flying cars or decent cable TV programming, we have the internet. A huge part of the business side of the internet is SEO or Search Engine Optimization. SEO is the practice of getting your website, video or image to the top of search engine results, usually google but not always. Theoretically, you can SEO for any search engine but business usually wants to SEO for google because that is by far the largest portion of the market. Let’s talk about optimizing your website for google!

The Right Keywords

Keywords are one of the building blocks of SEO. You would think you want to use the keywords that have the most traffic. In October 2019 one of the highest search terms was “Brooke Nevils” so we will use that as an example. The first rule, don’t use keywords that are not relevant to your site. If you have a gaming centered website don’t use the keyword, Brooke Nevils, because if you lie the internet has a way of punishing you afterward. If you do run an entertainment website it still might not be the best idea to use that keyword because it will be so contested. What you want to do is find a keyword that is less contested and dominate that market. Example – green milk is a keyword almost no one is optimizing for. If you purposefully optimize for green milk you can dominate that keyword and gain traffic from anyone searching green milk.

Keep Your Website Updated

Google tends to not show dead websites on the first or even second page unless you search specifically for them. This means you need to keep your website updated in order to stay on top, even if you have all your keywords optimized if you leave your website for an extended period of time you will drop in search rankings and that will likely hurt your audience numbers

Use Similar Websites to Your Advantage

It might seem like you are feeding the competition but in fact, it’s a win-win situation, if you are able to backlink to other websites your search rankings will actually increase – as long as that site is also optimizing for the search engine. The reason this works is that the longer you spend on the internet, using google or whatever another search engine, the more ads they can show to you and then the more money the company makes from a user. Linking to a similar website will help your overall audience reach as well because it gets your viewers to interact with the webpage, a crucial statistic when looking at growth and overall use on a month to month basis.

Encourage Sharing

This is probably the hardest step of them all. Encouraging sharing can be as simple as putting a twitter link at the bottom of your blog post, it can also take the form of a call to action at some point on the page. This video is an excellent explanation of CTA’s. Having users share themselves is a lot harder, however. This will grow steadily with time, but starting out don’t forget to tell your friends and family to share your website, it is the only way you will be able to reach some.

Other Research

This is only the starting point google optimization is a fine art, there are hundreds of books, magazines, and websites that take a deep dive into SEO. My favorite book on the subject is Zero to One Million Followers it is an insanely cheap investment that will put you on the perfect track for google optimization. If you want a more library-style resource on SEO.

Ahrefs is a company that is helping you get your web presence up to snuff and they have a ton of free and paid resources for you to dive into.

What is SEO in Content Writing?

January 9, 2020January 9, 2020 by Brad Byrd

To understand what SEO is all about in content writing, you must first understand the concept of SEO. Search Engine Optimization popularly known as SEO involves the optimization of a website in such a way that users on the web find it easier to access the information. On the other hand, content refers to what you are reading now, the images you share, the videos you watch.

SEO in content writing is the optimization of various content (text, audio, video, and images) with the purpose of increasing your chances of attracting search engine traffic to a particular page or website. Although, this post is not a complete guide on SEO, however, you can get a quick, super refresher on optimizing your content.

Simple ways of Optimizing your Content

To create optimized content for whatever purpose, there are a few steps that can contribute to your content writing.

1. Perform Keyword Research

The foundation for any successful SEO strategy is centered on using the right keywords. With the right keywords, your ranking will rise whereas when wrongly chosen, it can be the end of everything. Keyword research is like a deathtrap – do it wrong, you will pay dearly for it. To avoid such, it is essential to:

• Shun high competitive keywords

• Use a reliable keyword research tool

• Focus on long-tail keywords

• Your topic should match your keyword

2. Update Meta Tags

At times, some people need spoon-feeding. Yes, even Google acts like a baby when it comes to content. To do that correctly, you need to provide relevant information about your content. Providing a Meta tag is like telling Google you have everything it needs. Importantly, your keyword must be part of your page titles, headings, and Meta descriptions.

3. Share your content

It does not stop by getting the right keywords and updating your Meta tags. You have to share your content to increase visibility. Today, with a single click, we can share to various social networks.

Categories of SEO Content

We can have the following SEO contents:

• Blog Posts: With a blog, you can create frequent SEO content on your website. Unlike other content, blog posts are more engaging while attracting more links. The best way of building authority for your page is by using blog posts.

• Articles: Think interview, news article, or feature piece. Most times, you will find these in online magazines or newspapers.

• Videos: Generally, we have fewer websites with video content; hence, it is easier to rank higher when compared to articles. However, this will depend on the kind of business you run and the audience you want to reach.

Developing an SEO in Content Writing

Peradventure, you have been generating content without a positive impact. It is time to re-strategize. The first point of call is to define your SEO goal. Nobody ever hit a target without aiming first. Therefore, make a list of what you want to achieve with your content or website.

Secondly, consider your audience. With the right analytics and survey software, you can get a detailed picture of your client or visitor. Then consider the type of information such an audience wants. Furthermore, create an editorial calendar to schedule when you need to publish new content. Finally, always analyze and reassess your strategies – find out what works and does not. Then improve on those that work when you build your authority.