Instagram is still the most popular platform in terms of social media marketing. Since 13% of the world’s population is on social media, and 80% of them follow businesses, it’s easy to understand why. There is also a 4.21 percent percentage of customer interaction based on likes, shares, and comments on social media. According to these remarkable numbers, Instagram’s marketing potential diminishes due to decreased engagement rates and competition by new rivals, such as TikTok. Proactive marketers are looking for strategies to enhance Instagram engagement in the face of these challenges. As a result, we’ve compiled this list of some suggestions to help you keep your sponsored and organic marketing efforts on track.
How active should brands be on social media to acquire followers and increase engagement rates? Studies show that a daily posting frequency of 1-2 posts is optimal. This keeps your feed current and relevant, and you’ll have more chances to get your material in front of people’s eyes. When it comes to Instagram’s algorithmic timeline, it’s essential to know the optimal publishing time. There is a wide range of recommendations regarding posting timings, depending on who you ask. Consistency is vital in content planning, and this inconsistency may lead to substantial uncertainty for content planners when it comes to the timing of your first article, and you’re second. Take a peek at FashionNova and National Geographic for inspiration. As a worldwide online fashion shop, FashionNova publishes an average of 30 times a day—one that’s posted every thirty minutes. Even if it may seem like overkill, the brand’s 17.3 million followers appear to agree. Despite having so many followers, the interaction rate is just 0.07%.
Don’t preach – tell stories instead
Negative brand message clogs up Instagram, intended to be a medium for visual inspiration. You should use visuals, video, and text to engage your audience, rather than merely preaching to them about the virtues of your product. Instead of just posting pictures and videos, create tales using your captions, videos, Instagram stories, and profile to get more people interested in what you have to say. Storytelling is a powerful tool for fostering human connection in the digital age. It’s much easier for people to buy into your material and spread it around if they have a personal link to it. View these samples to get your creative juices flowing. Using Instagram to create a tale is a great approach to include parts of storytelling into your strategy. More extended captions that include narrative and authenticity have a more significant impact because they help companies look more human and establish stronger relationships with their target audience. It’s also possible to boost the amount of time people spend looking at your post by using wordy subtitles. Long Instagram captions have become somewhat of a fad, initially popularized by Instagram influencers who treat their posts like mini-blogs.
Build a strong brand
Companies looking to create brand recognition on Instagram should focus on three things: clarity, innovation, and consistency. For example, work on displaying your profile, building style patterns that will maintain the freshness of your photographs, and learning how to utilize hashtags to their fullest potential. It would help connect with your followers regularly to cultivate a sense of community and loyalty. Many brands do not know what to do If you’re losing Instagram followers. Finally, you can create a favorable and consistent brand image for your Instagram audience by laying out your procedures and best practices for the social media platform.