Social Media Priorities for Businesses: Where Should You Start?

One of Stephen Covey’s rules of thumb in his book, “7 Habits of Highly Effective People”, is to keep first things first. The common man will limit this principle to their life. But the ordinary man trying to be extraordinary will pull this conventional principle and apply it unconventionally. But why? Why do priorities matter? Once, we get our priorities right, we start to see our focus flow in the direction that we have always wanted.

When it comes to business, you might have a wide variety of options to choose from. You might want to join each social media platform. The problem with that approach is that you are trying to accomplish everything at once without having a plan.

Content is everything

They say content is the best SESEOO. Well, those people are not wrong. When it comes to introducing yourself in a business setting, you need to come in with a bang. Don’t wait for the right time to do things. The worst strategy you can do is to set everything else aside and put other things upfront like marketing and advertising. This will not serve you in the long term.

When you are in the social media world, it’s all about a great customer experience and delivering great value or entertainment once a social media user watches or reads your content, they need to be pulled in. But why content? It’s because of the world we live in. Bound by the smartphones on our hands, attention has become the new currency, and there’s nothing that will come close to it in the coming years.

Be responsive and engaging

Once you have the content down, now you need to have been the best listener in the world. This is one of the most overlooked priorities that you will ever hear, but it’s true. If you claim that you are a business, then you need to see the world from other people’s eyes. See what they are commenting and doing with your product. This might be the hardest part about being present on social media since you might need to maintain a persona.

Be active

Thriving on social media means that you have to select two or even one social media platform and put all of your energy into that particular criteria.  Spreading yourself thin is the last thing that you may want. Once you have decided on this, make sure that you have something to offer. Be regular about the content that you share. Don’t confuse your customers or audience.

If you have a blog, ensure that you have a regular and unique theme and stick to it. Focusing minutely in such a direction will help you to pick up distinctions that your competition could not see.

Generate metrics

The thing is that business is not all about having fun. It’s about knowing what needs to be done and going ahead and going ahead and doing it. That means you have to be clear and specific about where you want to go. Then make sure that you can measure your progress towards attaining that goal.  

Maybe you are here to convert sales and get leads. Or want to keep your business up, float when things are still good. Defining terms in such ways means that you are not sacrificing your focus for your competition or customer. In short, you know what you are doing and that’s a great place to start.

If you are seeking social media to start with, we would recommend that you use Twitter for business.