Search Engine Optimization or SEO is the process of improving the volume and quality of traffic to any given website from organic searches on major Search Engines such as Google, Bing, and Yahoo. This means we optimize websites to be visible when someone types keywords into the search bar. The goal is to improve the ranking of those sites so they show up higher than other competing pages relevant to these terms. There are many ways to achieve this including link building, content creation, social media sharing, etc.
How SEO works? Well, let’s get a clear understanding of key SEO aspects and how they can be implemented.
Things that go into how well your website ranks on Google
Keywords
The keywords you use in your content and titles will affect where your page shows up in searches. For example, if you have an article titled ‘Burritos Are Good Food! Here Is Why You Should Buy One Now’, then people searching for burritos would be most interested in seeing that information first. If they click through from a link within that post, they may also see other posts with related topics. This can lead them down a rabbit hole of reading all sorts of interesting stuff before finally landing at your product/service pages.
Links
When another webmaster links back to your website using their own domain name, that means that Google sees that your site has something valuable to offer. It doesn’t matter whether that person is linking out because he wants to help his readers find what they’re looking for, or if he’s trying to get some free advertising by getting lots of links pointing to his site. Either way, Google values those links and gives them weight accordingly. So if you want to make sure your website gets noticed, try building relationships with other websites that might like to feature you.
Content Quality
A good piece of writing should always be written so that it provides value to both the reader and the writer. That includes not only providing useful information but also being entertaining enough to keep the reader engaged throughout the entire read. As mentioned above, the better quality your content is, the easier it is for Google to understand what your site offers and why visitors should come to it again.
Page Speed
Page speed plays a big role in determining which sites show up on top of Google results. Pages load faster than others do and therefore appear earlier in search results. There are many tools available online that allow users to test the loading time of any given URL. Some even provide recommendations based on user experience, such as “this page loads too slowly” or “you need to improve these elements.”
Mobile Optimization
Mobile devices are becoming increasingly popular, especially among younger generations. And while desktop computers still rule the roost, mobile usage continues to grow rapidly. Because of this, Google considers mobile-friendliness one of the best ways to optimize your site. Not only does it ensure that your site appears easily and quickly on mobile screens, but it helps Google properly categorize your site and assign appropriate rankings.
Social Media Marketing
Social media marketing is essentially the same thing as traditional social networking; however, instead of connecting directly with friends and family members, marketers connect with customers via Facebook groups, Twitter feeds, etc., allowing them to build brand awareness and trust over time.
In a nutshell
SEO stands for “search engine optimization” which simply refers to a set of techniques used to increase the number of visitors to your website by appearing near the top of the results page in search engines like Google and Bing.
If you don’t already have a budget set aside for paid ads, consider starting small and testing different ad campaigns until you find products that convert. Then scale up once you’ve found success.